Tokyo Auto Salon grew out of a 1983 custom car show, and its organisers now rank it with SEMA in the US and the Essen Motor Show in Germany as one of the world’s big three custom car shows. The 2027 edition runs from 15 to 17 January at Makuhari Messe, using Halls 1–11, the International Conference Hall, the Event Hall and the outdoor area. The public can enter from the afternoon of the 15th, with full public days on the 16th and 17th; tickets are digital only and on advance sale since 1 October.
A hall at Makuhari Messe during Tokyo Auto Salon 2017; a file photo, not this edition. · Report image rights
GOWOAH / Chiba A REASON TO GO
Makuhari Messe (all halls and the outdoor area)2027.01.15 — 2027.01.17ExhibitionsTicket required
FIND YOUR REASON
Different goals. Your own reason to go.
01
One of the big three custom car shows
Its organisers rank it with SEMA in the US and the Essen Motor Show in Germany as one of the world’s big three custom car shows, filling all 11 halls of Makuhari Messe, the Event Hall and the outdoor area.
Exhibitions
02
The year’s first launches
Held in the first weeks of the year, it is where makers often unveil new cars, models built for customising and their racing plans for the new season, with demo runs of race cars and new models in the outdoor area.
Exhibitions
03
Born at a tuning magazine
It began in 1983 as the Tokyo Exciting Car Show, started by the founding editor of the tuning magazine OPTION, took its current name in 1987, moved to Makuhari in 1999 and drew more than 300,000 visitors in 2020.
Friday 15 January 2027, 2pm–7pm special public opening (9am–2pm is for trade and press, with no tickets sold); Saturday 16, 9am–7pm; Sunday 17, 9am–6pm (Japan time).
Asia/TokyoMore programme details
One of the big three custom car shows
The year’s first launches
Born at a tuning magazine
02
Venue & travel
Makuhari Messe (all halls and the outdoor area)
Makuhari Messe is at 2-1 Nakase, Mihama, Chiba, a short walk from Kaihin-Makuhari station on the JR Keiyo Line; allow time at the station when the halls empty out.
03
Entry & companions
Digital tickets only, on an iOS or Android smartphone; there are no paper tickets. Primary-school children and younger enter free with a parent; junior and senior high school students cannot enter on the 15th between 9am and 2pm. Re-entry is allowed.
04
Tickets & access
JPY 3,000–4,000 · free for primary-school age and under
Confirm accessibility services and companion policies with the organiser before travel.
Sources & image credits
Dates and entry details refer to this edition; individual sessions may differ.
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